Video marketing is an increasingly popular content marketing strategy for businesses of all sizes, and it’s especially relevant for small local businesses. According to research from 2019, over 54% of consumers want to see more video content from the brands and businesses they support. While video marketing may be new to some businesses, especially local ones, it’s a great opportunity to set your business apart from the competition and create a sustainable competitive advantage.

There are several benefits to using video marketing for local businesses. One of the biggest benefits is the increased organic online exposure that comes with embedding video onto your website – research has shown that it can increase online exposure by 157%. Another benefit is that video positively influences and educates consumers – many people prefer watching videos to reading text.

There are endless possibilities for the types of videos you can create for your business. Some ideas include product and service demonstrations, customer reviews and testimonials, videos about your team and business, and educational content that provides value to your audience. It’s important to have a clear message and purpose in your videos and to think about who your target audience is.

Once you’ve created your videos, you can share them on social media platforms like YouTube, Facebook, and Instagram, or embed them on your website. It’s a good idea to promote your videos through your email list, social media channels, and other marketing efforts to increase views and engagement.

Video marketing is a powerful tool for small local businesses looking to reach a wider audience and drive leads and sales. With a little bit of planning and effort, you can create engaging and effective video content that will attract and retain a loyal audience.

At Ground Level Studios, we understand the importance of video marketing for small local businesses and are committed to helping our clients create high-quality video content that resonates with their target audience. Our team of experienced professionals will work with you to develop a video marketing strategy that aligns with your business goals and showcases your unique brand identity.

If you’re interested in creating video content with us, we encourage you to get on our waitlist to be notified of availability. We pride ourselves on delivering exceptional service and results for our clients, and we can’t wait to help you take your video marketing efforts to the next level. Contact us to learn more and get on the waitlist today.