Starting a podcast is a big accomplishment, but it’s only the first step in the journey. In order to grow your audience and reach new listeners, you’ll need to put in some work to promote your show.

Promoting a podcast can seem daunting, but with a little planning and strategy, you can effectively spread the word about your show and attract more listeners. Here are some tips for how to promote your podcast:

Set up your podcast website

Creating a website for your podcast is a crucial step in promoting your show. Your website should include information about the show, the hosts, and how to listen. Make sure to include links to all the platforms where your podcast is available, such as Apple Podcasts, Spotify, and Google Podcasts.

Your website should also have an easy-to-use design and be mobile-friendly, as many people access podcasts on their phones. Including show notes and transcripts can also be helpful for listeners and search engines. If you need help setting up a website for your podcast, check out WordPress or Squarespace.

Create social media accounts

Social media is a powerful tool for promoting your podcast. Set up accounts on platforms like Twitter, Instagram, and Facebook and use them to share updates about the show, interact with listeners, and promote new episodes.

Use catchy headlines and eye-catching graphics to grab people’s attention and consider creating a hashtag for your show to make it easier for listeners to find and share your content. You can also use social media to share behind-the-scenes content, such as photos and videos from recording sessions, to give listeners a peek into the making of your show.

Promote each episode individually

As you release new episodes, make sure to promote them on your social media accounts and through email newsletters. Use catchy headlines and eye-catching graphics to grab people’s attention and consider using quotes from the episode or highlighting interesting topics discussed.

You can also use the podcast hosting platform or website to embed the episode into a blog post and write a summary or highlights of the episode. This can be helpful for listeners who may not have time to listen to the full episode but are still interested in the content. Some popular podcast hosting platforms include Anchor, Buzzsprout, and Libsyn.

Collaborate with other podcasts and websites

Consider partnering with other podcasts or websites to cross-promote each other’s shows. This can help you reach a new audience and build relationships with other creators. You can collaborate by promoting each other’s episodes on social media, guest starring on each other’s shows, or swapping ads.

Share your podcast on relevant online communities

Find online communities related to your podcast’s topic and share your show with them. This could be through forums, Reddit, or other online groups. Make sure to follow the community’s rules and guidelines and be respectful when sharing your show.

You can also search for relevant hashtags and join in on Twitter chats or Instagram challenges related to your show’s topic. This can help you connect with potential listeners and build relationships with other creators in your niche.

Utilize guest appearances

If you have guests on your show, ask them to promote the episode on their social media accounts and through their own networks. This can help you reach a wider audience and tap into your guests’ followers. You can also ask your guests to share the episode on their own websites or blogs if they have one.

Consider paid advertising

If you have the budget, consider investing in paid advertising to promote your podcast. This could be through social media ads or sponsored content on other websites. Paid advertising can help you reach a targeted audience and get your show in front of more people.

Promoting and producing a podcast takes time and effort, but it can be a rewarding experience that connects you with listeners and helps you share your passion with the world. If you’re looking to take your podcast to the next level, consider joining a community of like-minded creators at Ground Level.

Ground Level is a membership platform designed to help podcast creators produce, promote, and drive an easier podcast production process. With a Ground Level membership, you’ll have access to a range of resources and tools, including marketing support, technical assistance, and exclusive content. You’ll also be able to connect with other creators and collaborate on projects, sharing ideas and knowledge with a community of passionate podcast enthusiasts.