When it comes to video content, small businesses and influencers have a unique opportunity to stand out and connect with their audience. Whether you’re looking to promote your products or services, or simply want to build your own personal brand, video is a powerful tool that can help you achieve your goals.

But with so many different types of videos out there, it can be tough to know where to start. Here are a few ideas to get you thinking about the types of videos that could work for your small business or personal brand:

  1. Product or service demonstrations: Show off your products or services in action with a demonstration video. This is a great way to highlight the benefits and features of what you have to offer and give your audience a sense of what it’s like to use your products or services.
  2. Customer Testimonials: Word of mouth is one of the most powerful marketing tools out there. Consider creating a video featuring a satisfied customer talking about their experience with your business. This can help to build trust and credibility with your audience.
  3. Behind-the-scenes content: Give your audience a glimpse into the inner workings of your business with behind-the-scenes content. This could include videos of your team in action, a tour of your office or production facilities, or a look at your creative process.
  4. Q&A sessions: Consider hosting a Q&A session where you answer questions from your audience. This is a great way to connect with your audience and build a sense of community around your business or personal brand.
  5. Educational content: If you’re an expert in your field, consider creating educational content to share your knowledge with your audience. This could include tutorial videos, how-to guides, or informational videos on industry trends and developments.
  6. Personal vlogs: For influencers looking to build their personal brand, consider creating a series of personal vlogs. These can be a great way to connect with your audience and give them a behind-the-scenes look at your life.
  7. Live streams: Live streams are a great way to engage with your audience in real time. Consider hosting a live Q&A, a product demonstration, or a live event to create a sense of excitement and connect with your audience.

No matter what type of video content you decide to create, it’s important to have a clear goal in mind and a well-defined video strategy. At Ground Level Studios, by Adam Grubb Media, we are dedicated to helping businesses and influencers like you create high-quality video content and develop a well-defined video strategy to drive success. Contact us today to learn more.